Towards the end of the year, many people have planned activities, whether traveling or staying at home to celebrate Christmas and New Year. In this article, we will explore consumer behavior towards the end of 2023. PT Global Loyalty Indonesia conducted a survey of 100 respondents to see consumer habits in celebrating Christmas and New Year and the comparison with last year.
The graph below shows that 62% of consumers prefer to stay at home to celebrate Christmas/New Year. While the remaining 38% of consumers prefer traveling.
The majority of consumers prefer to going out of town in the end of year, and almost of them will prapare snack/biscuits and beverages for traveling.
The majority of consumers prefer offline channels, especially in minimarkets, to purchase necessities/products for traveling. The primary consideration is price, and most of them become aware of the product through storefronts.
The majority of consumers allocated a higher travel budget this year than last year because accommodation costs such as villa/hotel rentals and plane tickets increased.
The majority of consumers do not reduce their daily needs. However, they look for other alternatives by looking for promotions.
The majority of consumers prefer gathering with family or friends/barbecuing at home to celebrate Christmas/New Year, and most consumers will prepare snacks/biscuits and beverages to accompany their activities at home
The majority of consumers prefer offline channels, especially in minimarkets, to purchase necessities/products for celebrating Christmas/ New Year at home. The primary considerations are price and brand, and most of them become aware of the products through storefronts.
The majority of consumers feel that there is no change in spending this year compared to last year because there are no differences in events or activities (just staying at home).
The majority of consumers do not reduce their daily needs. However, they look for other alternatives by looking for promotions.
Boycotting products has become the most highlighted issue in 2023. The majority of consumers are more selective/avoiding boycotted products.
Most consumers have a 2024 wishlist to buy electronics and vehicles.
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