School holidays are awaited by many people. School breaks aren't just for kids - many parents, workers also choose to take time off to enjoy these moments and gather with their families and friends. Many people opt for classic getaways like parks, botanical gardens, swimming pools, and beaches during school holidays for a fun time. But for city dwellers looking to stay close to home, malls have become a refreshing alternative. These shopping hubs offer a variety of exciting activities, from dining out at trendy restaurants and watching the latest movies at the cinema to indulging in some serious retail therapy, making them the perfect spot to enjoy the break without traveling too far.

Some folks love hitting the road and diving into new adventures, while others prefer to chill out and focus on 'me time,' aiming for a glow-up and a confidence boost by the end of the holidays. This glow-up trend has sparked a booming market for beauty products. Sales have surged by over 20%, driven by a 17% increase in membership.

Growth compared to Normal Day  | School Holiday: 24 June - 9 July 2023 | Normal Day: Day before the school holiday started

Moreover, during the school holiday, sales of beauty products have a positive increase with a peak on day 5 and day 7, towards the end of the holiday, sales start to normalize.

More than 70% of school holiday sales are contributed by Face Care with sales growth of 29%, member growth of 19%, and Sales/member growth of 9% compared to normal day. However, this increase in sales is only happening in certain segments and focuses more on facial products than body products

Customers tend to focus on Face Products on glow-up treatments during holidays, while skincare growth is driven by body lotion.

Then The enthusiasm for glow up trends is also followed by adults (20-39 years old) and middle-aged (40-59 years old) female customers

From these results, we can see that the school holiday season boosts sales in the beauty sector, with peaks on days 5 and 7. Customers shopping for beauty products are primarily focused on face products, and the trend is particularly popular among adult women and middle-aged individuals.

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