ABOUT GLI

Knowledge, Activation, Value

Established in 2014, GLI (Global Loyalty Indonesia) emerged from the Alfamart ecosystem to forge meaningful collaborations with brands and partners, powered by reliable data and information management.

Through a range of products and services focused on insightful marketing activation and creating maximum customer value, we are ready to be part of positive growth endeavors for many.

High Integrity

Innovation for Better Progress

Elevated Creativity and Productivity

Collaboration & Teamwork

Customer Satisfaction Through Best Service Standards

Our Vision

To be the leading knowledge-based solution provider in creating customer loyalty.

Our Journey

GLI Established

Introduced the Ponta brand to Indonesia as a membership program

Sep
05
2014
Ponta Launched in Indonesia

Dec
01
2014
GLI and Alfamart Collaboration

Alfamart collaborated with GLI as a key partner for the Ponta Aku membership program

Jan
01
2015
Alfaonline Launched

Alfamart introduced the Alfaonline app as its online shopping platform for Alfamart products

Sep
28
2015
Transformation to Alfacart

Alfaonline rebranded as Alfacart, becoming Alfamart's online shopping marketplace

May
30
2016
Alfagift 4.0

Alfamart launched the Alfagift 4.0 app, introducing a new format for its membership app

Aug
19
2019
Alfamart Acquires GLI

Sep
01
2019
Alfagift Becomes a Shopping App

Alfagift app transformed into a convenient, easy, and secure daily shopping application

May
01
2020
A-Member Introduced

GLI's partnership with Ponta concluded officially and Ponta Aku membership program was rebranded as A-Member

Dec
31
2020
Alfacart Integration

Alfacart merged with Alfagift, creating Alfamart's integrated omnichannel platform

Apr
01
2021

AWARDS

2021
CNBC Awards: Best Omnichannel Solutions
2021
Top Mobile Application Award: Aplikasi Layanan Minimarket
2022
Digital Innovation Award for Sustainable Business
2022
Marketeers Editor’s Choice Award: Integrated Program of The Year
2023
Moengage Customer Engagement Excellence Awards: Turning Data Into Delight
2024
Moengage Customer Engagement Excellence Awards: Leading with Loyalty

One small step
for big leap

Ready to take your first step?