CONSUMER MARKETING

Collaborate for Growth, Achieve Success

We are dedicated to innovating and providing excellent value to our customers. We are focused on achieving collaborative efforts that strengthen loyalty, increase satisfaction, and support sustainable business development.

Our Strengths

We make innovations that assist in fostering quality and strong engagement with customers.

Reliable Customer Database

We build a reliable database of customer profiles to guide the best business development decisions through critical insights and strategic market alignment.

Strong Customer Engagement

We cultivate long-term relationships with our members through consistent, personalized communication and well-executed loyalty programs.

Smart Cross Selling and Up-Selling

We leverage member data to offer relevant additional products and services, boosting revenue efficiently without relying on new customer acquisition.

Accurate Data Analytics

We conduct precise data analysis to uncover the most effective selling strategies and to optimize return on investment (ROI).

Our Programs

We deliver consistent value, personalized experiences, and open communication to foster long-term customer trust and loyalty.

1
Hematku Program

Exclusive offers on daily groceries and favorite products available at more than 15,000 Alfamart outlets across Indonesia. Help members save more while shopping smarter.

2
Point Program

Rewards for every transaction, redeemable for attractive prizes and valuable experiences, with points customizable based on product categories and customer behavior.

3
Targeted Program

Targeting customers with specific criteria based on actual data in order to develop the proper strategies and solutions to achieve penetration, expansion, and regain the target market.

4
Referral Program

Points, discounts, or vouchers for member by referring new member and successfully bringing them to the transaction stage.

5
Affiliate Program

Additional income opportunities that offer flexibility in time and location. Help expand market reach, enhance brand credibility and increase awareness.

6
Loyalty Program

Personalized gifts with specific terms to deepen emotional engagement and strengthen customer relationships through thoughtful gestures.

Our Campaigns

Affiliate

Increase sales and reach with us, as Wardah, which has successfully boosted brand exposure, sales, and audience reach while strengthening customer loyalty through the Alfagift Affiliate Program. Promote products as an exclusive choice through thousands of affiliators directly to potential customers with personalized promotional links.

Alfa Star

Successfully connecting brands such as Bebelac with millions of Alfamart customers, providing a more engaging shopping experience through a points-based loyalty system that can be redeemed for e-vouchers or exclusive discounts. Strategic promotional support through mailers, social media, apps and stores makes Alfa Star a top platform to drive engagement and increase brand competitiveness.

A-Poin

Recruit new customers and boost exposure massively by offering A-Point bonuses. Every 1 A-Point is equivalent to Rp1, making it an effective strategy to strengthen brand positioning while increasing engagement, purchase frequency, and customer loyalty.

Cashback

Maximize exposure by increasing brand visibility through a cashback voucher mechanism (redeemable on subsequent transactions) and offering rewards to customers for every purchase made at Alfamart or through Alfagift. Valid on a national basis to provide a very broad exposure.

Our Activities

We are involved in activities that create strong, empowering and beneficial relationships with our customers.

Ready to Collaborate?

Narahubung: Audry Winata
(0881-0822-95328)